In the realm of mobile telecommunications, the adage ‘One Size Doesn’t Fit All’ rings true, highlighting the necessity for tailored solutions that cater to diverse user needs, staff productivity, and customer satisfaction.
Traditionally, businesses have adhered to a singular mobile network contract, driven by concerns over cross-network charges and the convenience of a single provider.
However, this approach has often resulted in a subset of users facing connectivity challenges, impacting their productivity and, consequently, the company’s revenue streams. Furthermore, customer experience suffers when clients encounter difficulties contacting essential personnel within the organisation.
Mitigation strategies, such as Femto Cells (signal boosters), Repeaters (augmenting coverage), and Wi-Fi calling, have been employed, with some resorting to additional SIMs on alternative networks, a privilege typically reserved for company directors. Yet, the disparity in treatment between executives and frontline staff is evident, raising questions about equity in resource allocation.
As a Sales Director, uninterrupted communication is paramount to my role. Whether conducting business from a prestigious locale or a mundane setting like a Tesco Car Park, reliable data connectivity is indispensable. This requirement extends to all field-based personnel contributing to the company’s operations.
While signal bars on a phone provide a rudimentary indication of connectivity, the network’s reliability in sustaining calls – termed network capacity – is the true litmus test. After all, what good are four bars of coverage if calls routinely drop?
Each network possesses distinct strengths, with some excelling in densely populated areas due to high-frequency spectrum utilisation, while others prioritise signal propagation in remote locales with low-capacity frequencies.
So, how did companies become entrenched in the singular network approach?
1. Mobile Networks: Account Managers are incentivised to promote their network exclusively, dissuading consideration of alternatives.
2. Cross-Network Charges: Historically, inter-network call rates were prohibitive, but with Unlimited Calls now commonplace, this obstacle has diminished.
3. Increased Administration: Managing multiple networks and accounts poses a logistical challenge for IT departments.
4. Financial Considerations: Finance departments balk at the prospect of managing multiple invoices across users and cost centres, citing increased administrative costs.
"Offering choice is paramount, as it empowers users to select the technology best suited to their needs, minimising frustrations, and maximising effectiveness."
At Comsense, our mission is to deliver ‘Better Telecoms for Business’ by leveraging technology to enhance productivity, motivation, and overall workplace satisfaction. Offering choice is paramount, as it empowers users to select the technology best suited to their needs, minimising frustrations and maximising effectiveness.
Comsense offers comprehensive assistance, including:
1. Staff Requirement Survey: A simple survey coupled with coverage maps aids in determining the optimal network for individual needs.
2. Trial SIMs: Free trial SIMs enable users to test network performance before committing.
3. Unified Account Management: One account manager oversees all networks, streamlining administrative tasks.
4. Flexible Contract Terms: Contract flexibility allows for adjustments as needs over time.
Providing users with the freedom to choose the optimal mobile network fosters happiness and productivity, regardless of their work environment. Contact Comsense today to discover how we can elevate your business through mobile connectivity solutions tailored to your needs, on any network.
Michael Attard
Sales Director
Comsense Ltd
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